Verbal and Written Pitching
A Verbal Pitch
A verbal pitch refers to any pitch performed live in front of an audience. An essential part of a verbal pitch is to be enthusiastic in the presentation, by showing emotional investment, buyers are more likely to believe in your product. However, the pitch must also be succinct and to the point as possible. The main advantage a verbal pitch has over a written pitch is that a verbal pitch is more personal, and allows you to introduce both the product and yourself. The pitch should also be as visually appealing as possible.
A Written Pitch
A written pitch refers to any pitch sent in mail, email, or via phone to the recipient. As before, the pitch should also be as visually impressive as possible. It should also be short, the main punch line and an additional sentence or two. The advantage of a written pitch is that it gives both the producer and the recipient far more time leeway. Instead of having to arrange a date to meet up for the pitch, the author can create the written pitch anytime, and the recipient can view it at their leisure.