Persuasive techniques for Pitching

Persuasive Techniques

One of the most important things to keep in mind when performing a pitch is that you are talking directly to a person.. This means that the success of the pitch correlates to how that person is addressed. Correct tone of voice, maintaining eye contact, and overall passion for the product is the key to a good pitch. It does not matter how good the product is, if you cannot convey how good the product is, then hardly anyone will even get to try it.

Another important aspect of a pitch is to keep it to a set time frame. A pitch that is too short may not have enough information, whereas a pitch that is too short may loose the interest of the audience. One of the more difficult tasks is to present the information in such a way as to make the viewer want to hear more, without leaving out important details.


Your Verbal Pitch

How To Pitch An Idea


Verbal/Writting Pitching

Verbal and Written Pitching

A Verbal Pitch

A verbal pitch refers to any pitch performed live in front of an audience. An essential part of a verbal pitch is to be enthusiastic in the presentation, by showing emotional investment, buyers are more likely to believe in your product. However, the pitch must also be succinct and to the point as possible. The main advantage a verbal pitch has over a written pitch is that a verbal pitch is more personal, and allows you to introduce both the product and yourself. The pitch should also be as visually appealing as possible.

A Written Pitch

A written pitch refers to any pitch sent in mail, email, or via phone to the recipient. As before, the pitch should also be as visually impressive as possible. It should also be short, the main punch line and an additional sentence or two. The advantage of a written pitch is that it gives both the producer and the recipient far more time leeway. Instead of having to arrange a date to meet up for the pitch, the author can create the written pitch anytime, and the recipient can view it at their leisure.


Pitch Research

In this lesson, we were shown various marketing pitches form Dragon’s Den. We took notes (which we submitted to Lillian). All of the pitches we saw, failed, due to a variety of reason. Some failed due to not presenting well, despite having a decent looking business proposition. Some presented really well, but initially withheld important information from the dragons,

Example Website

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In this lesson we focused on websites and there purposes. I chose Ebay’s website, and answered the three questions:

  1. Who is the target audience?                                             The target audience is anyone interested in buying or selling an item..
  2. What is the purpose of the site?                                        This website provides products at a reduced price then ordinary online stores
  3. Where might you advertise the website, if at all?               Ebay relies on word of mouth to advertise, rather then conventional advertising forms.