Microsoft Word - Samuel Chadwick SWOT.docx


Content Post

We intend to create a metal themed web-zine, that informs about upcoming Metal concerts for our 16-19 year old target audience. Our site will be interactive, so the users can add content and create a sense of community.

We want an informal format, so as to appeal to the intended target audience.

—We also want to promote lesser known artists, as this will encourage more talented people to join this genre.

  • VIDEOS: We will take some videos of some of the metal concert.
  • TEXT: We will write out a description of the event, artist, estimated number of people, ticket prices etc.
  • IMAGES: We will use stock images and images taken at the concerts with our phones

Home Page: The first thing the visitors of the web-zine will see, will have links to the other pages

Upcoming Events: Information about upcoming metal concerts, and any updates about new content for the web-zine

Videos and Images: Gives a sample of what the concerts will be like to promote artists

Social Media: Links to our Facebook, Twitter and Instagram


Developer Jobs Post

Some members will attend metal concerts to find new material. These will likely be Kieran and  Keelan as they are the members of the team that are most into this genre. They will record and take images on their phones, and review the concert. This will be put on the webzine, to better promote the artists in question. An advantage of doing this is we will not have to pay royalties for images and videos that we took ourselves.

Others  will be involved in the upkeep of the web-zine. This will likely be my job, as I know the least about metal music (in comparison to my colleagues), and am one of the more technically minded. They will make sure the information is up to date and accurate. Kieran will also be in charge of marketing, securing reduced ticket prices and advertisement for the website.

Budget Post

My group and I intend to keep costs as low as possible, so we created a budget to keep within our means. The price for the web domain would be £7.99 a year if purchased from the web domain provider GoDaddy.

The cost of going to the concert will be one of the more expensive aspects, so we will only attend four a year. The entry price would average about £75 per person. We will be sending two of the members of the group to these events, so the total entry costs for the year would be £600.

Transportation to these events would probably be by car, so within reason this will cost about £10 to get there and back. This comes to an approximate amount for transportation of about £40 a year.

We intend to pay ourselves £6.50 an hour for the upkeep of the website. Since this will approximately take about two hours a week, this will cost approximately £676 a year.
This takes our total spendings for the first year to £1323.99.